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Welcome to merXu help center
Here you will find all information about buying and selling on the European trading platform merXu

What is an XML feed?

An XML feed is a link that contains a list of products in a structured format with dynamically changed data. You need to provide the URL link of the feed in order for us to upload it on merXu. Once the feed is uploaded, your product offers will be available on the merXu website and will be automatically updated daily to keep your product information up to date. 

If you already have a feed url

MerXu can periodically (once a day) read the data from your offer feed file and synchronize it with your product catalog.

To upload manually a New Feed:

  1. Navigate to "My merXu" > "Product Catalogue" > "Data Import" or click HERE.
  2. Click on the "Add New Feed" button
  3. Enter the URL of offer feed and the proper Format (ie. merXu CSV, Google Merchant, Ceneo, Heureka…)
  4. Save your choice by clicking on the “Create” button

You can then view and edit your feed(s) in the “Offer Feeds” section. You will find the results of the offer updates in the "Job Status" section.

* Please note that only verified companies can sell on merXu and enter the offer feed file. If your company is not verified by merXu, you will not be able to enter your offer feed file.

Guidelines for creating a feed 

The following mandatory elements (attributes) must always be included in the feed:

    • supplier_product_id - supplier’s unique product identifier number
    • name - product name
    • price - net price (only numerical value) 
    • currency - currency
    • main_image_url - product’s main image that appears on the listing page (URL link of the product’s image) 
    • Category path - examples:
      • merxu_category_path: merXu category of the product (e.g.  “Construction/Windows and doors/Doors” or the merXu category ID number)
      • supplier_category_path
      • google/ceneo/heureka_category_path

When specifying a category, it is possible to use Google, Heureka or Ceneo category paths (e.g. google_cagetory_path) or your own category path, this can be done with the supplier_category_path attribute. For more information on categorisation, click HERE.

In addition to the attributes mentioned above, the following are optional but recommended:

  • description - product description with html coding - the more detailed the description of a product, the easier it is to search 
  • manufacturer - manufacturer
  • other_images_url - product’s additional images (URL link, separated by “;” symbol)
  • Other technical parameters

More attributes are described HERE. It is also possible to specify custom attributes such as length, weight, color, etc.

Coding example:

<?xml version="1.0" encoding="utf-8"?>
<products>
<product>
<supplier_product_id>exampleID123</supplier_product_id>
<name>product name</name>
<description>product description</description>
<main_image_url>https://www.website.com/product/uploads/photo1.jpg</main_image_ul>
<price>1000</price>
<currency>eur</currency>
<merxu_category_path>Construction/Windows and doors/Doors</merxu_category_path>
</product>
<product> [...]