Why is the Product Name Considered a Key Element of an Offer?

1. Product Trade Name

The trade name is the generic term used to describe your product category. It should be concise and straightforward. For instance, if you are selling a photovoltaic panel module, include the trade name in your product name.

2. Manufacturer's Name

Including the manufacturer's name is crucial for establishing credibility and trust. Buyers often look for products from specific manufacturers they trust. Incorporating the manufacturer's name, such as "JINKO" in our example, ensures that buyers can identify the brand behind the product.

3. Model Name

The model name helps buyers identify the specific variant or version of the product they are interested in. Including the model name, like "TIGER PRO," distinguishes your product from others offered by the same manufacturer.

4. Key Parameters

Consider including key parameters that potential customers may search for when looking for a product. These parameters could include power rating, wattage, efficiency, or any other significant feature. For instance, in our example, "545W" and "545Wp" indicate the power rating of the photovoltaic panel module.

5. Manufacturer's Symbol/Index

The manufacturer's symbol or index is a unique identifier assigned by the manufacturer to a particular product. Including this information, such as "JKM545M-72HL4-V" in our example, helps buyers easily recognize the specific product they are interested in.

6. EAN (European Article Number)

A quality title, coupled with an EAN, can supercharge your offer visibility, attract buyers, and drive sales on the B2B trading platform merXu. Including an EAN, a unique identifier for products, in your title enhances the searchability of your offer and boosts its discoverability among potential buyers.

7. Additional Relevant Information

If there are any additional details about the product type that are relevant to the buyer, it's essential to include them in the product name. This could be information about the product's color, construction, or any other distinguishing characteristic. For instance, in our example, "Black Frame Bifacial Mono Halfcut" provides additional relevant information about the photovoltaic panel module.

Avoid using abbreviations in your product name. While abbreviations may be familiar in your local language, the trading platform automatically translates product names into various languages. Consequently, the algorithm may not be able to translate the abbreviations correctly, leading to confusion for potential buyers. For instance, if you have a product with a Polish abbreviation like "3GN+P+U," it will be incomprehensible when translated into another language.

By creating a well-crafted product name that includes the trade name, manufacturer's name, model name, key parameters, manufacturer's symbol/index, and additional relevant information, you can increase the chances of attracting buyers and driving sales.

Remember to avoid using abbreviations that might hinder the translation process.Invest time and effort into creating compelling product names, and you'll set yourself apart from the competition, captivate potential buyers, and maximize your success in the B2B marketplace.